Every relationship centres around the uniqueness and different perspectives that a human possesses. Personality is a projector of an entire gamut of human emotion. The same can attract and repel certain people around others. This aspect influences the majority of our decision-making process and is directly proportional to our contentment. Thus, personality can be a powerful tool in design.
In a broader category, any design is a mode of Human-Computer Interaction. Taking a human-centred approach as the main characteristic of the design, every designer focuses on meeting the needs of people and their fulfilment through technology.
A consumer’s personality should align with the design of a product to attain the targeted consumer satisfaction and business achievement requirements. Therefore, designers have to wrangle on behavioral science, psychology, usability, interaction design, programming concepts, and basic visual design principles.
The packaging for Sabadi’s Torroni (Nougat) range by Happycentro gave a probing look into the heart of Sicily. The visual can metaphorically narrate the origin of the product sold. Every pack is a piece of a puzzle that creates a dynamic mosaic of stories that explores the traditional areas of Sicily. From countryside and streets squares and places, every buyer on the island and around got spiritually tied to creating an authentic and trustworthy personality. It has won many consumers because of the design’s impact on one’s trust in the brand.
Before the pandemic hit the stability of the residents in Saskatchewan, the province conducted the Saskatchewan Jazz Festival every summer. Taking a spree over the town of Saskatoon for ten days, the 2011 posters by Firebelly capture the spontaneity of the event. The monotone colour of Macy Gray’s expressive mouth with Tegan and Sara in goggles was fettered with dynamic text and bright yellow pops that were extraordinarily compelling and vibrant. The size and colour had everyone eye-rolling across the posters in rhythmic and unpredictable ways that could not emphasise the festival’s personality.
Design is an act of communication. Meaning, the product should reflect a deep understanding of the person with whom its design is communicating. A successful link between the personality and a product’s design gives way to “emotional” design that can influence competitive advantage and growth. Emotional stability is one of the five personality traits of the Big Five personality theory. There can be nothing more rewarding than profitably establishing a company’s connection with the customers’ emotions positively.
