Which colour would you pick up if I had asked you to? Perhaps you could also choose multiple favourite colours. The choices go beyond the VIBGYOR, so much so that they often get overlooked by us. On being asked, you could just choose a colour and not think about it at all, but did you know that there are people who actually study your choice of colours? The reason given is related to the psychology of favourite colours because colour can be utilised to convey information, depending on how we use them.
You must have heard the term “they showed their true colours?” The “true colours” here indicate the individual’s real character instead of the fake one. So, The idea that colours are definitely linked to our personalities For specific industries, colour can radiate a surge of energy while also conveying a particular meaning or message to those viewing it. Colours have a subtle way of affecting perceptions. For instance, it can directly enhance or detract from the way that food tastes. On the other hand, blue is used for calming or sleep-inducing pills, whereas red or yellow are usually used for stimulants. Similarly, colour plays a crucial role in graphic design, just as the psychology of how humans perceive colour.
Almost every brand and business employs colours deliberately in their product designs, packaging, advertisements, and websites because the psychology of colours can trigger the correct responses from consumers. One of the main factors on which high-level graphic design relies is selecting a brand colour that corresponds to the nature of the company’s mission. Most females can say that they went through the pink phase in their growing years, and as Stereotyping as it sounds, Barbie could not have been the same if it wasn’t for its pink theme. The designers here did an incredible job successfully persuading parents to bring home their little princesses, numerous Barbie dolls.
It is on the product designers to anticipate cultural differences in the way the audience perceives them. The tendency to be user-centred can make the designers reconsider their approach to dig deeper and build a substantial understanding of the target audience’s psychology. From the above example, it is evident that colour psychology pushes the users into a frame that compels them to favour it. In western culture, the combination of red, white and green is associated with the Christmas season, and the whole city seems to bloom with these two colours. There may be no discrimination with colour, but you will never see the church decorated in purple during sich auspicious occasions because purple reflects sorrow and suffering. The colour trio will swallow the whole of America, and from party themes to wrapping papers and carol round costumes to even the food, almost anything and everything in the store can be seen in coordination with the Christmas season. The season customised products cannot stop the customers from experiencing positivity, happiness, enthusiasm, and ultimately buying the product.
About 85% of shoppers have agreed that colours are the primary reason behind a product’s purchase, and 66% of them do not prefer buying a product unless it is available in their preferred colour. But, what are the people’s preferred colours? And, are they predictable enough to match the demands of the market? When there is a good chance of people choosing colours based on how they feel, it is difficult for a designer to produce a product that matches a fluctuating mood. Therefore, products are also available in stores in customised colours. Not only does it glooms with the buyers’ desire, but it completely eradicates the confusion of emotional marketing. It takes more than just selecting alluring colour combinations for a graphic designer to a Graphic designer to produce specific desired effects in the market. They must possess a grave understanding of the psychology of colour and knowledge on strategically using every colour. As a part of the core component of successful graphic design, this power can trigger the emotional response from the consumers to the benefit of the company.
