Parsec Designs
India
finding things that are custom suited for a person’s needsKeeping this rising issue in mind, we have established ourselves to iron this problem out. With our objective being to collaborate and cooperate with our clients to fine-tune, design, and help them in getting products tailor-made for them to cover their needs and problems.
our expertise
Ethnographic research
We start by stepping into the shoes of those around us in an attempt to perceive the world in their light. Their everyday problems which may be so well integrated into their lifestyle that they go unnoticed are the ones we identify. This process of observation and being consumed by the environments of those who we serve forms the basis of the design process which follows.
Define
Analyzing the problems that we empathize with and grounding them in human terms helps define the problem structure within which solutions are sought. This step is a descriptive result borne out of ethnographic research.
Ideating solutions
The first two processes allow us to put our knowledge to use and ideate solutions. The brainstorming process begins here. We list various perspectives in order to further shortlist our best solution.